The Creativity Diamond Framework

The creativity diamond is a framework developed to aid users in the selection of an approach to augment creativity and creative thinking in divergent and convergent phases of a challenge or opportunity.

The framework has arisen from a review of over 20 PhD theses on creativity, design, innovation, and product development, which in turn build on their respective domain literature reviews.

The framework promotes several forms of brainstorming, a series of systematic approaches to creativity, and several thinking and reasoning approaches.

To accompany the framework, several resources have been developed, including up-skilling materials and selection tools to aid identification of an approach at a given stage.

The framework has been introduced across several degree programs at Imperial and other universities, as well as in industry, through a massive online open course.